39. Why Standard Ideal Client Exercises Aren't Inclusive
So when you think of ideal client profiles and exercises, what comes to mind?
Age
Sex
Gender
Income
All are great to know….especially if you’re targeting for something like Facebook ads. But when you are working on messaging or what service offerings to create, well, this just isn’t enough.
Do you know what the heart of your ideal client is?
The psychographics that come from their ethics, beliefs, and values.
These are what prompted us to create our Ideal Client Magnet Workshop. And we wanted to show why the old model is broken and most definitely not inclusive.
Ready to listen in?
What’s going on around here?
Pause on the Play Ideal Client Workshop.
Hit events in the upper right corner to sign up. It is going to be 12pm-2pm. EST. Two hours you spend with me in India, to completely break the way that you've ever done ideal client exercises.
Go back and listen to last week’s episode to learn more about it!
What’s Happening In This Episode
What connects you with your ideal client
Why most ideal client exercises are exclusionary to a fault
Why the surface indicators of your client just aren’t enough
WHAT’S ONE ACTION YOU CAN TAKE AWAY FROM THE DISCUSSION?
What is one belief all your clients hold to be true?
QUOTES
“So one of the interesting things that really stands out to me about everything that you said is without having that base, that understanding of that shared ideology between yourself and you know, that ideal client from a psychographic type of place, you can do all of these things and invest a lot of time, energy and money in having to do it again and again and again or just not being happy. And then you can't explain why.”
x Erica
“It's so, so important to know who it is that you want to attract and be able to clearly articulate that because nine times out of 10 you're not taking your own photos with a timer on your camera. You're not designing your own logo. You're probably not doing your own website unless you happen to be one of our listeners that does these things as part of their business. You know, we're not doing every single piece of our company. And while you may know in your heart who your people are, being able to really identify that in a way that can be easily and quickly understood by somebody else makes the people that you're hiring to help you be able to give you exactly what you need.”
x India