52. Why Your Business Needs Clear Values Now

Apr 24

How is your business perceived? How do you show up? What is your business’ reputation? Interacting with your brand leaves clients and partners with what impressions?

In today’s episode, Erica + India argue that if you don’t become clear on your values, how you are perceived will be decided for you. Ouch! Better to be intentional about determining and living by values so that you are the one in the driver’s seat where your business’s reputation and culture is concerned.

Are you ready to listen in? What’s Happening In This Episode

[0:04:26] It’s important to know how values intersect with your company’s “why.”
[0:06:02] Why it’s important to get your ideas out of your head and written down
[0:08:01] Integrating values into your message and into the culture of the business
[0:13:44] A business’ values are reflected in “how you show up”
[0:16:33] Action step — Write about why clarity on values matters for your business.

WHAT’S ONE ACTION YOU CAN TAKE AWAY FROM THE DISCUSSION?

Journal about… what is one reason why knowing your values matters within your business?

QUOTES

“There is a difference between your values as an individual and the values that your business holds. Your values can be reflected in your business, but you are not your business.” — Erica

“When we’re not clear on our values, we’re showing up in a way that doesn’t support [your would-be values].” — India

“A value isn’t this random static thing that only comes in one flavor and variety. It’s what the hell matters. Why does it matter? What is it that you stand for? What does your business actively work to dismantle? Let’s not make values any less than what they truly are.” — Erica

“Vales is something that is going to be a part of everything that you do, how you’re perceived, and what your business looks like. If you don’t do it, it will be done for you.” — Erica

“Who you attract is not just the people who buy your products and services. Who you attract is also the people who passively listen, the people who don’t say anything but are sitting on the fence…and those who apply for the job. You’re attracting your team members, your partnerships with other brands, opportunities…” — India