54. It's Time to Own Who You Serve, with Cher Hale

Apr 27

Cher Hale of Ginkgo Public Relations is a first-generation American Taiwanese woman with a passion for helping women of color tell their stories. She grew tired of hearing and seeing narratives that felt inauthentic, having been filtered through a white lens. Empowering women of color to tell their own stories in their own way has brought energy and meaning to Cher’s work. It’s also brought her the right clients.

In today’s episode Erica and Cher discuss how recognizing and working from our core values is a win for everyone. It gives meaning to your work, attracts the right clients, and builds deeper relationships with clients. It can transform a job from drudgery to full-of-meaning.

Are you ready to listen in? What’s Happening In This Episode

[0:01:50] Why you need to know who you serve and why
[0:02:25] Erica’s introduces Cher Hale
[0:04:02] About Ginkgo Public Relations
[0:05:57] Cher describes what lead her to where she is today
[0:08:47] Why we have to create our own vehicles to tell our story.
[0:10:35] Erica and Cher discuss how many minority “perspectives” in the media are delivered through a white filter
[0:13:32] Why it’s often difficult to speak up even when you know better
[0:14:58] Cher explains how PR is really about perception
[0:18:15] Why PR is ultimately about creating revenue
[0:19:29] How business and life are better for Cher now that she’s focused on serving women of color
[0:22:16] How working with the “right” people brings energy and meaning

WHAT’S ONE ACTION YOU CAN TAKE AWAY FROM THE DISCUSSION?

PR is a vehicle to create opportunity to sell, a chance to make bigger profits and to have more impact. — Cher

QUOTES

“Honestly, I was bored of telling the same white-woman-life-coach story. I was just tired of it, and that inspired me to make this bolder leap.” – Cher

“Even when there is representation of minorities or margin people on TV, it’s likely that it’s told from a White perspective.” – Cher

“PR can be used as a vehicle for social change.” – Cher

“Essentially there are just not enough people in the room and voices at the pot and at the table to be able to say, ‘Hey, this isn’t actually what this is. This is a story, but this is not a story by this person for this type of person.’” – Erica