37. A Different Kind of Ideal Client Workshop

Dec 24

So, it is finally that time, we are going to introduce what we have been talking about for quite a while now. And so now, all of the things that we have been talking about like mistakes and discoveries coming together. Now we have some amazing things that are happening.

We have a workshop coming up next month that we are super excited about. And we want you to be in the room. We will be explaining all the details about it. However, just so you know, it is our Pause on the Play Ideal Client Workshop. If you go to pauseontheplay.com and hit events, you'll be able to actually sign up. It is going to be 12pm-2pm. EST. Two hours you spend with me in India, to completely break the way that you've ever done ideal client exercises.

And it's because we do it in a way that connects you differently.

I would love for you to listen in here a little bit more about it.

Ready?

What’s Happening In This Episode

How this is different from standard ideal client exercises
How this helps you to identify who you want to find you as the business
What it looks like to have Erica + India walk you through this unique workshop

WHAT’S ONE ACTION YOU CAN TAKE AWAY FROM THE DISCUSSION?

Book your seat for the upcoming workshop on Thursday, January 16th, 12pm-2pm EST

https://www.pauseontheplay.com/events/icw

QUOTES

“And I think it's extremely limiting to boil someone down to, you know, what TV show do they watch? Where do they shop? And you know, what color the skin is what you haven't talked about, what values do they hold? What do they support, even if that maybe isn't, you know who or what they are, what matters to them. You haven't touched any of the psychographics. What is it that kind of unites these people? What, maybe what do they all believe in? What do they all support. And I have yet to have ever considered who an ideal client is from a point of view of what is it that makes you are similar or different beyond your hair texture, your skin tone, your age, your gender, your sex, things that are just societal indicators and takes.“
+ Erica

“I feel like this whole thing got started because we both have like a visceral like bodily response to the idea of doing ideal client avatar profiles, whatever you want to call it. But when we started talking about it on a previous podcast episode, and then which one it was slipping my mind now like I just cringed, and I was like, this is a thing. And then I realized that different industries call it different things. And some industries, it's called an avatar and others it's called a profile. All of it reminds me of racial profiling, like from a standpoint of like, you've literally broken somebody down to how much money they make, what city they live in, what gender they are, like, you have looked at all of the things that have absolutely nothing to do what was inside somebody and what values they have.”
+ India